2zoles.com

About the Client

2zoles.com is a Latvian online store specializing in quality children's footwear. The company offers a wide range of products from renowned European manufacturers, providing parents with a convenient way to find suitable shoes for their children – from first steps to teenage sizes.

Challenge

The client approached us with the goal of creating a modern, user-friendly e-commerce platform that could compete with major market players. Key challenges included:

• Integration of a complex sizing system, considering that children's foot sizes vary by age and manufacturer

• Creating effective product filtering by age, size, season, color, and price

• Mobile optimization, as most parents shop from smartphones

• Integration with warehouse management system for real-time inventory display

Solution

Our team developed a full-featured e-commerce solution using the Laravel framework for backend and Vue.js for frontend interactivity. The platform includes:

Size Guide and Assistant

We developed an interactive size determination tool that helps parents choose the right size. The tool considers the child's age, foot length, and specific manufacturer size chart, providing personalized recommendations.

Smart Filtering

The product catalog is equipped with a multi-level filtering system that allows selecting shoes by multiple criteria simultaneously. Filters work dynamically, instantly updating results without page reload.

Seasonal Collections

We created an automated seasonal collection management system that allows store administrators to easily highlight current products and organize sales.

Customer Accounts and Wishlists

Registered users can save their children's sizes in their profile, create wishlists, and receive notifications about price changes on products of interest.

Delivery Integration

The platform is integrated with Omniva and DPD delivery systems, providing automatic delivery point maps and real-time shipment tracking.

Technologies

• Backend: Laravel 9, MySQL, Redis for caching

• Frontend: Vue.js 3, Tailwind CSS

• Integrations: Omniva API, DPD API, payment systems (Stripe, Klix)

• Infrastructure: AWS, CloudFlare CDN

Results

After implementing the new platform, the client observed significant improvements:

• Average session duration increased by 45% thanks to improved user experience

• Mobile conversion improved by 60% compared to the previous solution

• Cart abandonment rate decreased by 25% due to simplified ordering process

• Store administration time reduced by 70% by automating daily tasks

Long-term Partnership

Since 2020, we continue to collaborate with 2zoles.com, providing platform maintenance, security updates, and new feature development according to business needs. We regularly perform performance optimization and A/B testing to continuously improve user experience and boost sales metrics.